Challenge
The Wandering Peacock-- a local pottery studio in Westfield, IN-- was long overdue for a website makeover. It needed new branding, updated content, and more effective design.
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Our team worked with the owner to create a new website that embodies her business and addressed all of her needs.
My Role
I acted as project manager on a team of 7 students as we completely redesigned a local pottery studio's website. I led meetings, delegated tasks, and kept the owner in the loop as we conducted market research, brainstormed features, developed wireframes, designed prototypes, and ran usability tests.
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I worked closely with the owner to define her business needs and build her branding. I revamped all of the copy on the site to fit the vision that our team developed with her.
What I learned
I kept in contact with the owner, and a year after launching the website, I realized that we needed to convert the site to a more user-friendly editing platform. The owner frequently adds new services and/or updates her prices, and it wasn't efficient for her to have to go through me.
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I taught myself how to use the WordPress website builder and converted our content to a new platform that gave her more agency over the site. This experience has taught me to consider the sustainability of a project in terms of internal usage and the needs of future editors.
The Wandering Peacock Website
Before
After
Home Page
What I Did
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Worked with the owner to develop a branding theme of “Creative, Interactive, Calming”.
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Incorporated thematic words into the navigation header to support brand voice.
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Developed a home page description that embodies the studio’s atmosphere and goals.
Before
After
Services Page
What I Did
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Organized services into a more legible grid display.
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Normalized format of logistic information (prices, number of people, and time).
Before
After
[mobile view]
Gallery Page
What I Did
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Compiled gallery information into simple, informative image captions.
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Learned and implemented proper terminology, such as “glaze” vs “underglaze” and “mug” vs “cup”.
Gallery Page
Services Page
Testimonial Bars
What I Did
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The Wandering Peacock relies on referrals for most of their business. Our team initially planned to embed scrolling testimonials on the home page. When that plan fell through, I created a series of testimonial bars to spread throughout the site.