Wish App Copy Challenge
Challenge
I completed a content strategy challenge where I suggested ways to improve the copy and design of the Wish app.
About the App
Wish is an e-commerce platform focused on affordability and a fun, discovery-based shopping experience.
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They're all about exploration, and they want their app to be a source of entertainment, in addition to a source for shopping.
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They really emphasize the affordability of their products. When you go to their product page, the low-low prices are front and center, which makes them a little bit different than other e-commerce sites.
My Role
I conducted a heuristic evaluation of the 3 screens below, followed by a 20-min usability test over Zoom with a friend who embodies Wish's target audience (In short, someone who is cost-conscious with the heart of an online window shopper).
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Then, I created updated mock-ups with my copy and design recommendations.
Before
After
Screen 1
Critique
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“Share” used 3 times
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Headline has a widow
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User was confused on whether friends have to purchase this exact product
What I Did
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Shortened the headline to get rid of widow​​​
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Altered body copy to better imply that friends don't have to purchase this exact product (broadens the link-sharing process)​
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Made the tone less solict-y by changing "share this product" to "share the love"
Other Considerations
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Share this product with up to 20 friends…
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Tell your friends to check out Wish…
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Spread the word about Wish & receive $14 for each friend who purchases something through your link…
Before
After
Screen 2
Critique
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Needs better visual hierarchy
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Grammar + spacing errors
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Redundant + unnecessary information
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User disliked the “Gender” category
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User was confused on whether this is the only product in the store
What I Did
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Improved readability + scannability​
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Cut repeat information (colors/sizes are available in their own tab on the same page that pulls up the description)
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Replaced "Gender" with "Fabric" to improve relevancy of information
Before
After
Screen 3
Critique
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Are push notifications really required if you can always turn them off?
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Tone is a bit abrasive/sketchy
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This page should offer a way to customize notifications while they're having this conversation
What I Did
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Altered the headline and body copy to have a more accommodating tone
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Added a way for users to access notification settings
Other Considerations
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Some features require push notifications to work…
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Wish works best with push notifications…
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[Edit notifications]